%20--%3e%3cpath%20d='M44.0926,29.656v-11.488h2.048v9.696h5.408v1.792h-7.456ZM52.7619,20.136v-1.968h1.984v1.968h-1.984ZM54.7138,21.256v8.4h-1.92v-8.4h1.92ZM60.2834,29.832c-2.4,0-4.08-1.776-4.08-4.368,0-2.464,1.664-4.368,4-4.368,2.432,0,3.728,1.84,3.728,4.144v.64h-5.888c.144,1.44,1.008,2.32,2.24,2.32.944,0,1.696-.48,1.952-1.344l1.648.624c-.592,1.472-1.92,2.352-3.6,2.352ZM60.1873,22.712c-.992,0-1.76.592-2.048,1.728h3.856c-.016-.928-.592-1.728-1.808-1.728ZM66.764,25.464c0,1.712.896,2.704,2.208,2.704,1.024,0,1.648-.672,1.888-1.6l1.648.832c-.432,1.36-1.712,2.432-3.536,2.432-2.4,0-4.128-1.776-4.128-4.368s1.728-4.368,4.128-4.368c1.808,0,3.056,1.024,3.504,2.368l-1.616.88c-.24-.912-.864-1.6-1.888-1.6-1.312,0-2.208,1.008-2.208,2.72ZM73.6689,29.656v-11.488h1.92v3.984c.48-.56,1.232-1.056,2.32-1.056,1.76,0,2.816,1.216,2.816,3.024v5.536h-1.92v-4.976c0-1.04-.416-1.792-1.472-1.792-.864,0-1.744.64-1.744,1.84v4.928h-1.92ZM82.8605,27.544v-4.656h-1.168v-1.632h1.168v-2.464h1.888v2.464h1.76v1.632h-1.76v4.352c0,.752.432.832,1.12.832.32,0,.496-.016.784-.048v1.616c-.352.064-.832.112-1.328.112-1.6,0-2.464-.496-2.464-2.208ZM91.5646,29.832c-2.4,0-4.08-1.776-4.08-4.368,0-2.464,1.664-4.368,4-4.368,2.432,0,3.728,1.84,3.728,4.144v.64h-5.888c.144,1.44,1.008,2.32,2.24,2.32.944,0,1.696-.48,1.952-1.344l1.648.624c-.592,1.472-1.92,2.352-3.6,2.352ZM91.4687,22.712c-.992,0-1.76.592-2.048,1.728h3.856c-.016-.928-.592-1.728-1.808-1.728ZM96.6532,29.656v-8.4h1.92v.896c.48-.56,1.232-1.056,2.32-1.056,1.76,0,2.816,1.216,2.816,3.024v5.536h-1.92v-4.976c0-1.04-.416-1.792-1.472-1.792-.864,0-1.744.64-1.744,1.84v4.928h-1.92ZM109.2209,29.832c-2.4,0-4.08-1.776-4.08-4.368,0-2.464,1.664-4.368,4-4.368,2.432,0,3.728,1.84,3.728,4.144v.64h-5.888c.144,1.44,1.008,2.32,2.24,2.32.944,0,1.696-.48,1.952-1.344l1.648.624c-.592,1.472-1.92,2.352-3.6,2.352ZM109.1249,22.712c-.992,0-1.76.592-2.048,1.728h3.856c-.016-.928-.592-1.728-1.808-1.728ZM115.7015,25.464c0,1.712.896,2.704,2.208,2.704,1.024,0,1.648-.672,1.888-1.6l1.648.832c-.432,1.36-1.712,2.432-3.536,2.432-2.4,0-4.128-1.776-4.128-4.368s1.728-4.368,4.128-4.368c1.808,0,3.056,1.024,3.504,2.368l-1.616.88c-.24-.912-.864-1.6-1.888-1.6-1.312,0-2.208,1.008-2.208,2.72ZM124.5263,18.168v6.624l3.232-3.536h2.352l-3.168,3.264,3.424,5.136h-2.224l-2.512-3.792-1.104,1.12v2.672h-1.92v-11.488h1.92ZM134.4864,29.832c-2.4,0-4.08-1.776-4.08-4.368,0-2.464,1.664-4.368,4-4.368,2.432,0,3.728,1.84,3.728,4.144v.64h-5.888c.144,1.44,1.008,2.32,2.24,2.32.944,0,1.696-.48,1.952-1.344l1.648.624c-.592,1.472-1.92,2.352-3.6,2.352ZM134.3904,22.712c-.992,0-1.76.592-2.048,1.728h3.856c-.016-.928-.592-1.728-1.808-1.728ZM144.3435,21.24v1.92c-.24-.032-.4324-.048-.7044-.048-1.216,0-2.144.784-2.144,2.128v4.416h-1.92v-8.4h1.92v1.248c.368-.784,1.232-1.296,2.304-1.296.224,0,.4004.016.5444.032Z'%20fill='%23fff'/%3e%3cg%3e%3ccircle%20cx='20.8287'%20cy='24'%20r='15.1723'%20fill='%2346c0ec'/%3e%3crect%20x='17.1753'%20y='15.5994'%20width='3.4906'%20height='3.3509'%20fill='%23032b3a'/%3e%3cpolygon%20points='20.6658%2027.1881%2020.6658%2020.3466%2017.1753%2020.3466%2017.1753%2030.3994%2020.6078%2030.3994%2026.53%2030.3994%2026.53%2027.1881%2020.6658%2027.1881'%20fill='%23fff'/%3e%3c/g%3e%3c/svg%3e)
Folge #16 mit Elisabeth Oberndorfer: How to be an Overnight Success und Re-engineering Retail
In Folge 16 haben wir wieder einen externen Gast: Elisabeth Oberndorfer, Head of Digital Products & Business Developement beim Medien-StartUp Addendum. Wir widmen uns folgenden Büchern:
„How to be an Overnight Success“ von Maria Hatzistefanis.
Die besprochenen Highlights aus dem Buch:
Das Duchhaltevermögen von Maria Hatzistefanis, um ihre Kosmetiklinie aufzubauen und der Umgang mit dem Nein im Handel.
„Re-engineering Retail: The Future of Selling in a Post-Digital World“ von Doug Stephens
Highlights aus dem Buch:
Warum der physische Einkaufsort in Zukunft zum Medium für Unternehmen wird mit Beispiele dafür, die bereits existieren von Globetrotter bis Toms. Elisabeth berichtet dazu sogar von ihrer eigenen Erfahrungen in einem Toms Store in Los Angeles.