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Mein Vortrag - Fachkonferenz: www&versicherungen
Die IIR veranstaltet im Mai eine Fachkonferenz zum Thema www&versicherungen mit dem Kernthema Online Marketing und Trends im Versicherungswebgeschäft.
An mich sind sie herangetreten, da die Skandia einer der 1. waren die in auf dem Finanzdienstleistungssektor weitgehende Barrierefreiheit anbieten konnten. Somit werde ich über folgende Themen referieren:
- E-Marketing Aktivitäten, finanzspezifisch
- CRM Kundenbindungsmaßnahmen-Online
- Segmentierung und Suchmaschinenmarketing
- Weitere Zielgruppen, z.Bsp.50+ online erreichen mit barrierefreiem Webauftritt
- Warum Versicherungen barrierefrei sein sollten
- Trendanalysen, Kunden-Segemtierung