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Disney setzt auf virtuelle Welten
Wieder gefunden im Wirtschaftsblatt:
Walt Disney will im laufenden Geschäftsjahr eine Milliarde US-Dollar im Internet umsetzen. Hintergrund ist die neue strategische Ausrichtung, die verstärkt auf das Online-Geschäft fokussiert. So hat Disney vor kurzem die „Disney Online Studios“ gegründet. Darin sollen verschiedene Aktivitäten aus den Bereichen Games und Social Communities gebündelt werden. Im vergangenen Jahr setzte das Unternehmen insgesamt 35,5 Milliarden USDollar um, daran hatte der Online-Bereich nur einen Anteil von drei Prozent.