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Der E-Mail Benchmark Report
Heute hab ich den E-Mail Benchmark Report von unserem E-Mail Marketing Tool Betreiber Emarsys erhalten. Er enthält folgende interessante Fakten von 2007:
- Rückgang der Öffnungsraten auf 34,90 % (Höhepunkt 2003 mit 56,48%)
- Reine HTML E-Mail Empfänger liegen bei nur mehr ca. 50%
- Die Anzahl reiner Text Email Empfänger ist vernachlässigbar
- Rückkehr der Bounce Problematik auf knapp 5 %
Hier gibts den gesamten Report für alle Interessierten zum Download…