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BBRZ Reha Gmbh
Soziale Themen mit Social Media verbreiten.
Der Auftrag
Die BBRZ Reha Gmbh veranstaltet im Herbst 2010 den internationalen Reha Kongress. Dort soll es, im Zuge des Europäischen Jahres der Bekämpfung von Armut und sozialer Ausgrenzung, um Trends, internationale Entwicklungen und künftige Herausforderungen in der beruflichen Rehabilitation gehen. Soziale Medien sollen bei der Kommunikation im Vorfeld ebenfalls eine Rolle spielen.
Die Umsetzung
Liechtenecker berät im Vorfeld des Kongresses das BBRZ wie man in sozialen Medien kommuniziert. Außerdem wird gemeinsam eine Strategie entwickelt, um das Thema der beruflichen Rehabilitation in Zeiten von steigender Arbeitslosigkeit und mehr Druck am Arbeitsplatz, bei unterschiedlichen Zielgruppen zu positionieren.